X’s Unique Threads characteristic lets creators paywall the top of tweet threads

Immediately, X introduced some updates to its creator subscriptions platform. The main change offers collaborating accounts the choice to make a part of tweet threads solely seen to subscribers. This new Creator Subscriptions characteristic is known as Unique Threads, an ironic identify selection given X’s essential text-based social media posting competitor is known as Threads.

The brand new device permits a creator to tease paywalled content material, quite than protecting the entire materials behind a subscribers-only gate. A gif shared each by the X Creators account and by the corporate’s head of product, Nikita Bier, present the way it will look in follow. Buttons to enroll as a subscriber will probably be embedded into the publish chain, with the hope that the necessity to see the remainder of the thread will probably be a large enough draw for readers to pay up. X has been making a push to attract content material creators, providing different current options like a ‘paid partnership’ label for sponsored posts.