Samsung’s new Freestyle+ will probably be twice as vivid, however one huge query stays

Forward of CES 2026, which runs from January 6 to 9 in Las Vegas, Samsung has unveiled its latest moveable projector: the Freestyle+.

The Freestyle+ is Samsung’s third-generation Freestyle projector, and the corporate is highlighting a number of significant upgrades over the earlier Freestyle 2nd Gen, which launched in 2023. Chief amongst them are a major bump in brightness and a spread of AI-driven enhancements.

In response to Samsung, the Freestyle+ can ship as much as 430 ISO lumens of brightness, almost double the 230 ISO lumens provided by the Freestyle 2. For a projector this small and moveable, that is an enormous bounce and may make a noticeable distinction, particularly in rooms that are not fully darkish. Like previous Freestyle fashions, the Freestyle+ additionally options 180-degree rotation and a 360-degree speaker, making it adaptable to the area you are in.

Whereas the brightness enhance is spectacular, the large unanswered query is pricing. Samsung hasn’t revealed how a lot the Freestyle+ will price or a precise launch date, although it’s confirmed to launch within the first half of 2026.

“The Freestyle+ displays Samsung’s imaginative and prescient to create shows that adapt naturally to how folks dwell and transfer between areas,” stated Hun Lee, Govt Vice President of Visible Show Enterprise at Samsung, in a press release. “By combining true portability with clever AI that optimizes each the viewing surroundings and the content material itself, The Freestyle+ makes it simpler to take pleasure in a constant, high-quality expertise wherever you’re.”

Samsung is leveraging AI to make the Freestyle+ simpler to arrange

The Freestyle+ can use AI to mechanically repair picture distortion and alter to your area

It’s 2026 now, in any case, so it’s no shock that AI performs a major function within the Freestyle+. Samsung is positioning its “AI OptiScreen” expertise as a core function of its latest moveable projector, describing it as “AI-powered display screen optimization expertise that mechanically adjusts the image to completely different areas.” The thought is easy: you’ll be able to drop the projector into nearly any room and begin watching, with AI dealing with the required image changes based mostly on the wall or floor you are projecting onto. AI OptiScreen is made up of 4 primary options: 3D Auto Keystone, Actual-time Focus, Display screen Match, and Wall Calibration.

3D Auto Keystone mechanically corrects distortion when projecting onto uneven surfaces, whereas Actual-time Focus constantly adjusts the projector’s focus because it strikes or rotates, serving to keep a transparent picture with out blur or visible noise.

Should you’re utilizing a suitable projector display screen, Display screen Match mechanically aligns the projected picture to match the display screen, saving you from spending time manually tweaking the setup. Lastly, Samsung says that Wall Calibration “analyzes the colour or sample of the projection floor and minimizes visible distractions for clearer viewing.”

It is price noting that previous-generation Freestyle fashions did supply automated display screen adjustment options, like autofocus and auto leveling, however that is the primary time AI has performed a task.

Transferring on to audio, the Freestyle+ features a 360-degree speaker that Samsung says is tuned to ship wealthy sound regardless of its compact measurement. It additionally helps Q-Symphony, permitting the Freestyle+ to work in sync with suitable Samsung soundbars for a fuller audio expertise.

The Freestyle+ additionally comes with built-in leisure choices like Samsung TV Plus and Samsung Gaming Hub, which means you do not essentially want to attach an exterior media participant to start out utilizing it.

Samsung hasn’t shared a precise launch date or pricing for the Freestyle+ but, but it surely says it plans a phased international rollout within the first half of the yr. For reference, the previous-generation Freestyle 2nd Gen is commonly priced at $800 within the US, so the brand new Freestyle+ could possibly be priced someplace in that vary, although we’ll hopefully be taught extra when CES kicks off subsequent week.